About The Next Yes
The Next Yes is a research-based platform designed to help women navigate high‑stakes transitions with clarity, confidence, and perspective.
Rather than offering one‑size‑fits‑all advice, The Next Yes focuses on understanding what actually shapes decision‑making, stress, and outcomes during pivotal moments — and translating those insights into practical, grounded guidance.
Our work sits at the intersection of research, reflection, lived experiences, and real‑world application.
Why the SEC RushGuide
Sorority recruitment is one of the earliest high‑pressure, high‑visibility experiences many young women encounter. It is also one of the least standardized in terms of preparation.
Across campuses, women receive advice from countless sources — peers, social media, influencers, family members, and informal networks — often without a shared framework or evidence‑based perspective.
The SEC RushGuide was created to address that gap.
At its core, the SEC RushGuide is designed to help women walk into recruitment with intention — not reaction:
Prepared rather than reactive
Confident rather than performative
Grounded rather than overwhelmed
The goal is not to “game” the process, but to help participants better understand themselves, the dynamics at play, and how to approach recruitment with intention and clarity.
Our Approach
The SEC RushGuide is built on:
Survey‑driven research collected across campuses
Aggregated and anonymized insights — never individual evaluations
Pattern identification, not rankings or comparisons
Preparation over performance, with a focus on mindset, decision‑making, and self‑awareness
Participation is always voluntary, and individual responses are never shared or attributed. Findings are used only to identify broader trends and inform guidance that supports women navigating recruitment.
This project is independent and not affiliated with any national sorority organization.
About the Founder
The Next Yes was founded by Sheri Sorrell, a research-driven strategist with extensive experience translating complex data into clear, actionable insight. Her professional background spans market research, audience analysis, and strategic storytelling in high-stakes, highly scrutinized environments — work that demands rigor, ethics, and clarity.
That research lens became personal when Sheri supported a daughter entering college and navigating sorority recruitment without legacy ties or built-in social connections. Applying the same analytical approach she brings to her professional work, she and her daughter developed a thoughtful, intentional, and ultimately successful recruitment strategy — one grounded in preparation, self-awareness, and clarity rather than guesswork.
In the years since, as a member of parent communities supporting PNMs, Sheri has observed the same questions and anxieties surface repeatedly: uncertainty about expectations, confusion about signals, and students entering recruitment without a strategy at all. What stood out was not a lack of capability, but a lack of accessible, research-based guidance.
The SEC RushGuide was created to address that gap — bringing together aggregated research, observed patterns, and practical preparation to help women approach recruitment informed, steady, and confident, regardless of background or connections.
